More distribution does not necessarily mean more sales. Frequently the opposite is true. Knowing that certain types of channel partners do more damage than good, it is critical that you develop a clear, logical strategy for building your channels and for selecting which channel partners to include.
It is not a traditional business plan; that elaborate, largely static document that seldom survives your first contact with prospective customers. A business plan has its value, but more often than not, over time it becomes little more than shelf-ware.