Recent Posts

Channel Logic vs. Pretzel Logic

More distribution does not necessarily mean more sales. Frequently the opposite is true. Knowing that certain types of channel partners do more damage than good, it is critical that you develop a clear, logical strategy for building your channels and for selecting which channel partners to include. 

What is a Business Model?

It is not a traditional business plan; that elaborate, largely static document that seldom survives your first contact with prospective customers. A business plan has its value, but more often than not, over time it becomes little more than shelf-ware.

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Marketig Target

Marketing

The ability to identify a customer problem that is truly worth solving. The ability to connect in a meaningful way with the type of customers that you seek to serve. And the art of purposeful, relevant storytelling.

Financial Pie Chart

Financial

Intelligently garnering and utilizing resources. Focused attention to ongoing business model refinement and cash flow management. And a true appreciation of the value of equity, and the need to reward shareholders.

Operations Venn Chart

Operations

Fulfilling on the promises and commitments made through Marketing to all customers. The ability to strengthen these customer relationships through professional, consistent delivery of products, services, and support.