Incomplete & Unimportant
Are you offering an incomplete solution to an unimportant problem? The degree to which this is true explains the struggles your business is experiencing.
The blog.
What is a Business Model?
It is not a traditional business plan; that elaborate, largely static document that seldom survives your first contact with prospective customers. A business plan has its value, but more often than not, over time it becomes little more than shelf-ware.
Marketing
The ability to identify a customer problem that is truly worth solving. The ability to connect in a meaningful way with the type of customers that you seek to serve. And the art of purposeful, relevant storytelling.
Financial
Intelligently garnering and utilizing resources. Focused attention to ongoing business model refinement and cash flow management. And a true appreciation of the value of equity, and the need to reward shareholders.
Operations
Fulfilling on the promises and commitments made through Marketing to all customers. The ability to strengthen these customer relationships through professional, consistent delivery of products, services, and support.